TITLE: Apple Reorganizes Health and Fitness Under Services Division
Apple Restructures Health and Fitness Leadership
Apple is implementing a significant organizational shift that will place its health and fitness divisions under the company’s Services group, according to reports from Bloomberg’s Mark Gurman. This strategic realignment coincides with the upcoming departure of longtime Chief Operating Officer Jeff Williams at year’s end.
New Reporting Structure
Services chief Eddy Cue will now oversee Apple’s health and fitness teams, with both groups consolidating under health lead Sumbul Desai. In the new organizational framework, Fitness+ head Jay Blahnik will report directly to Desai. Both teams had previously reported to Williams, marking a substantial change in Apple’s management hierarchy.
Timing with New Health Service
The reorganization appears strategically timed with Apple’s plans to introduce a new Health+ subscription service, as originally reported by Gurman earlier this year. The upcoming service is expected to feature an AI-powered assistant that provides personalized recommendations covering nutrition, exercise, and sleep optimization. Apple reportedly plans to launch this comprehensive health offering next year.
Additional Leadership Changes
In other notable changes within Apple’s executive structure, software chief Craig Federighi will add watchOS to his existing responsibilities, while hardware leader John Ternus—widely considered a potential successor to CEO Tim Cook—will assume full control of Apple Watch hardware engineering.
Strategic Business Implications
Cue currently manages Apple’s extensive portfolio of digital services including streaming platforms, iCloud, Maps, and various other offerings. The integration of health and fitness initiatives under his Services umbrella signals Apple’s intention to transform its wellness programs into a more substantial revenue stream, potentially creating a more cohesive ecosystem for health-conscious consumers.
Leadership Transition Continues
Williams has been systematically transferring his responsibilities since announcing his retirement in July, with supply chain and operational duties shifting to new operating chief Sabih Khan. This latest organizational update was initially detailed in comprehensive coverage available through industry monitoring sources.
The restructuring represents Apple’s continued evolution in the health technology space, positioning the company to better integrate its hardware, software, and service offerings in the competitive wellness market.
