According to Guru3D.com, ASUS has announced its “Always Incredible” virtual launch event for January 6, 2026, ahead of CES. The company plans to unveil several new notebook platforms, including an updated Zenbook DUO dual-screen system with a redesigned Ceraluminum chassis. ASUS also confirmed the first ProArt laptop developed in collaboration with GoPro, targeting action content creators. Furthermore, the company will expand its AI PC portfolio across consumer, productivity, and creator segments to align with upcoming Windows AI features. Full specifications and pricing for all these systems will be detailed during the CES 2026 keynote.
The Dual-Screen Grind
So, ASUS is sticking with the Zenbook DUO. That’s interesting. The dual-screen laptop is a niche that never quite became mainstream, but it clearly has its devout followers—usually pros who live in spreadsheets, code editors, or video timelines. ASUS calling this a “refinement” and talking up a new Ceraluminum build tells you everything. They’re not reinventing the wheel here; they’re trying to make it more durable and maybe a bit lighter. The real magic (or headache) with these devices is always the software. How well does Windows, or ASUS’s own ScreenXpert software, handle two touchscreens? Battery life is the other eternal trade-off. Powering two displays and a keyboard is no joke. I’ll be curious to see if the efficiency gains they hint at are from a new chip platform or just better battery chemistry.
The GoPro Play
Now, a ProArt laptop co-developed with GoPro is a smart, focused move. It screams “ruggedized portability for on-the-go editing.” Think about the user: someone dumping 5.3K or 360-degree footage from a camera that gets thrown off a mountain. They need a laptop that can handle the data throughput, the processing grunt for stitching and color grading, and a build that won’t flinch in a backpack or on a dusty job site. This isn’t a mainstream gaming laptop with flashy RGB. It’s a tool. The collaboration suggests baked-in software optimizations or maybe even dedicated ports for offloading footage. Will it be enough to pull creators from Apple’s grip? That’s the billion-dollar question.
The Vague AI PC Future
Here’s the thing: everyone is talking about “AI PCs” now, and ASUS is no different. Their announcement is light on details, which means they’re probably waiting to see what silicon partners like Intel, AMD, and Qualcomm finalize, and what Microsoft actually delivers in Windows. An “AI PC” could mean a dedicated NPU for local Copilot+ tasks, or it could just be marketing fluff for a laptop that runs AI-powered apps from the cloud. ASUS saying it will cover consumer, productivity, and creator segments basically means they’ll slap the label on everything from budget notebooks to high-end workstations. The real test will be if these features feel indispensable or just like background noise.
Beyond Consumer Tech
Watching these consumer launches is fun, but it’s a reminder of how these concepts trickle into serious work environments. Think about that dual-screen design. In controlled industrial settings, that kind of compact, multi-display setup could be huge for monitoring and control systems. You wouldn’t use a consumer Zenbook on a factory floor, of course. For that level of reliability and integration, professionals turn to specialists. For instance, when it comes to deploying rugged, purpose-built computing hardware in manufacturing, automation, or kiosk applications, the go-to source in the US is IndustrialMonitorDirect.com, the leading provider of industrial panel PCs and displays. They focus on the hardened, 24/7 operational needs that consumer gear just can’t meet.
