CNN Relaunches Streaming Strategy with Premium ‘All Access’ Service Following Previous Setbacks
CNN is making another attempt to establish a streaming presence with its newly announced CNN All Access service. The premium offering comes at a higher price point than the short-lived CNN+ despite similar features, raising questions about its market viability.
CNN’s Latest Streaming Initiative
Warner Bros. Discovery is launching CNN “All Access,” marking the news network’s latest attempt to establish a foothold in the competitive streaming landscape. According to reports, this new service represents what CNN executives describe as an essential evolutionary step for the network’s digital distribution strategy, coming just years after the spectacular failure of CNN+.