Stockholm-based AI marketing startup Epiminds has secured $6.6 million in seed funding to expand its platform of automated marketing agents that handle campaign management, data analysis, and optimization across major advertising networks. The funding round was led by Lightspeed Venture Partners with participation from EWOR, Entourage, and several angel investors including the former CMO of Booking.com, positioning the company to transform how agencies approach digital marketing through advanced artificial intelligence technology.
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Revolutionizing Marketing Agency Operations
Founded earlier this year by Elias Malm, formerly with Google, and Mo Elkhidir, an engineer who led machine learning teams at Spotify and Kry, Epiminds emerges from stealth with a working product and early revenue from major Nordic and US agencies. The platform automates much of what marketing agencies do daily, using multi-agent artificial intelligence to analyze performance data, generate reports, and execute campaign optimizations across Google, Meta, TikTok, and other ad networks.
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Lucy: The AI Marketing Manager
The system’s visible front end is “Lucy,” an AI marketing manager who orchestrates more than twenty specialized agents trained on live campaign data, agency playbooks, and industry benchmarks. Clients can be onboarded in less than a minute, immediately gaining access to Lucy’s virtual staff of data analysts, creative optimizers, and media buyers. This approach represents a significant advancement in marketing automation technology, according to recent analysis of industry trends.
Multi-Agent Framework Processing Millions of Data Points
Each agent connects directly to the agency’s client accounts, pulling and processing live performance metrics such as conversions, impressions, budgets, and audience trends. These agents analyze results and execute approved changes inside client platforms, from adjusting bids to pausing underperforming keywords. The firm’s multi-agent framework processes more than 60 million marketing-specific data points each day, addressing the challenge faced by performance marketers who typically juggle thousands of data points across dozens of campaigns.
Reducing Human Bias in Marketing Decisions
“Humans exhibit biases when making data-driven decisions,” Malm explained. “We built Epiminds to take that burden off people so they can focus on creative strategy instead of spreadsheets.” The system reduces manual reporting and cross-platform management that dominate agency work, allowing marketing professionals to concentrate on higher-value strategic initiatives while the AI handles routine optimization tasks, industry experts note this shift mirrors broader technological transitions across business sectors.
Technology Infrastructure and Customization
The product is built on commercial large language models, including those from OpenAI, Anthropic, and Google, with proprietary layers that specialize them for marketing. Each client can embed its internal best practices, templates, and checklists into the system, training the agents to behave like in-house staff rather than generic tools. The company’s long-term plan includes building its own LLM model specialized for marketing, representing a significant investment in proprietary AI technology development.
Current Client Base and Market Position
Epiminds currently works with seventeen agencies managing over 250 brands. Most early customers are midsized agencies, but conversations with larger global agencies are underway. Malm says the company’s ideal customer profile is an agency with 200 to 1,000 employees — large enough to need automation, agile enough to move quickly and stay ahead of what he describes as “the biggest change marketing has seen in a decade.”
Client Testimonials and Real-World Implementation
“We’ve integrated Epiminds into our advertising workflows,” said John Axelsson, Founder & CEO of Swedish Ad Agency BBO. “It has really started transforming how we manage campaigns and allocate resources across platforms.” This feedback aligns with broader industry trends where data from marketing automation platforms shows significant efficiency improvements for agencies adopting AI solutions.
Broader Technology Context and Industry Trends
The emergence of specialized AI platforms like Epiminds occurs alongside other significant technological shifts across industries. According to recent analysis, businesses are increasingly adopting AI solutions to streamline operations, similar to how companies are preparing for Windows 10 end of life transitions and other infrastructure changes. The financial backing for Epiminds also reflects continued investor confidence in marketing technology, mirroring trends seen in Wall Street trading activity and market rebounds following geopolitical developments.
Future Outlook and Industry Impact
As Epiminds expands its platform capabilities and client base, the company represents a growing segment of marketing technology focused on practical AI implementation rather than theoretical applications. The funding will accelerate development of additional specialized agents and expand the platform’s integration capabilities across more advertising networks and marketing channels. This growth trajectory aligns with broader industry movements toward automation, including developments in sectors like renewable energy financing and other technology-driven business models.
The $6.6 million seed round positions Epiminds to capture significant market share in the rapidly evolving AI marketing sector, with the platform already demonstrating measurable impact for early adopters across Nordic and US markets. Additional coverage of marketing technology trends and related analysis of AI implementation strategies will be essential for agencies looking to maintain competitive advantage in the evolving digital landscape.
