According to TechCrunch, Figma is opening a Bengaluru office as part of its major India expansion, targeting one of the world’s largest developer communities. The company revealed that 85% of its overall usage comes from international markets, with India being its second-largest user base after the U.S. As of Q3 2025, Figma serves users in 85% of India’s 28 states, and over 40% of the top 100 Bombay Stock Exchange companies are customers. India has become the largest market for Figma Make, with users generating over 800,000 prototypes. The platform now counts 13 million weekly active users globally, with India representing a “very large portion” of that base.
The developer gold rush
Here’s the thing: everyone’s chasing Indian developers right now. Microsoft already counts nearly 22 million Indian developers on GitHub, and that number is only growing. Figma’s betting that it can convince these developers that it’s more than just a design tool. But that’s the real challenge, isn’t it?
Figma’s VP of Engineering Abhishek Mathur admitted the perception problem straight up: many Indian developers still see Figma as “a design tool rather than a platform for end-to-end product creation.” That’s a tough mindset to shift when you’ve spent years building brand identity around design collaboration.
Beyond the design tool
Figma’s been quietly transforming itself for a while now. Dev Mode, launched in 2023, was the first real shot across the bow. Then came Figma Make in May with AI features that let you generate working web apps from natural language. Suddenly, Figma’s not just competing with Adobe and Canva – it’s going after Replit and Lovable too.
And India’s eating it up. Over 800,000 prototypes generated through Figma Make? That’s not just testing the waters – that’s people actually using this stuff for real work. The scale of operations in India, as Mathur put it, is “very challenging.” Basically, if you can make it work at India’s scale, you can probably make it work anywhere.
Why local presence matters
Until now, Figma supported Indian users remotely through its Singapore team. But remote support only gets you so far. When you’re dealing with companies like Infosys, TCS, Swiggy, and Zomato – all mentioned as Figma customers – you need boots on the ground.
The Bengaluru office will focus on sales and marketing initially, but here’s what’s interesting: Indian users are already influencing product development. Feedback from the community led to improved code-export options that produce higher-quality code. That’s the kind of local insight you only get when you’re actually there.
The bigger picture
Figma generated about half its revenue from outside the U.S. last year. With India being such a massive user base, the revenue potential is obvious even if they’re not sharing specific numbers. But this expansion isn’t just about revenue – it’s about survival.
The design tool market is getting crowded, and everyone’s adding AI features. Figma needs to become essential for the entire product development lifecycle, not just the design phase. Winning over Indian developers could be their ticket to becoming that end-to-end platform. The question is whether they can move fast enough before someone else figures it out first.
