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PC Market Surges as Windows 10 Support Nears End
Lenovo has significantly expanded its global PC market leadership as businesses accelerate replacement of aging Windows 10 systems ahead of Microsoft’s October 13 support termination. The worldwide PC industry recorded its strongest growth in years, with shipments jumping 9.4% year-over-year to reach 75.9 million units in the third quarter of 2025, according to IDC preliminary data.
Market Leaders Capitalize on Upgrade Cycle
Lenovo shipped 19.4 million units to capture 25.5% market share, representing a robust 17.3% annual growth rate. HP maintained second position with 15 million shipments and 19.8% share, while Dell secured third place with 10.1 million units representing 13.3% of the market. Apple and Asus completed the top five with 6.8 million and 5.9 million shipments respectively.
“While the entire market is continuing on a very strong year, fueled by Windows 11 transition and the need to replace an ageing installed base, the results by regions are telling different stories,” said Jean Philippe Bouchard, research vice-president with IDC’s Worldwide Mobile Device Trackers.
Regional Variations Highlight Complex Landscape
The Asia Pacific region drove global growth with double-digit gains, particularly in Japan where hardware refresh cycles aligned with Windows 10 end-of-support and the GIGA education initiative. “The demand was driven largely by Japan’s hardware refresh linked to Windows 10 end-of-support and the GIGA education project,” explained Maciek Gornicki, senior research manager with IDC.
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However, North American markets faced headwinds from US import tariffs and economic uncertainty. Bouchard noted that while demand for Windows 11-ready PCs remains strong, “the North American market continues to be impacted by the US import tariffs shock and by macroeconomic uncertainties.”
Enterprise Focus Shifts to Security Over Innovation
The current upgrade cycle reflects pragmatic business decisions rather than technological enthusiasm. Organizations are prioritizing:
- Security compliance before Windows 10 support expires
- Lifecycle management of pandemic-era devices
- System compatibility with Windows 11 requirements
According to Microsoft’s support documentation, the October 13 deadline has created urgency among IT departments seeking to avoid security vulnerabilities and compliance issues. The trend indicates that most current PC purchases represent necessary replacements rather than upgrades driven by AI capabilities or premium features.
Industry analysts at Gartner project this replacement cycle will extend well into 2026 as organizations continue refreshing hardware purchased during peak remote work periods, ensuring the PC market maintains momentum even after the immediate Windows 10 deadline passes.
