Logitech‘s Vision for Smarter Work and Living
As hybrid work becomes the standard globally, companies like Logitech are stepping up to provide tools that keep teams productive regardless of location. At a recent Logi Work event in London, CEO Hanneke Faber shared the company’s mission to help people “work smarter, live better, grow faster.”
Human-Centered Innovation
Faber emphasized that while new products like the MX Master 4 mouse play a role, human potential remains central to Logitech’s purpose. “Our mission is pretty simple: extending human potential in work and play,” she told the audience. “Our reason for being is to make people a little bit better.”
Three Macro Trends Shaping the Future
Faber outlined three key technology trends influencing Logitech’s direction, noting that “our work in this space is never done.”
The Certainty of Uncertainty: Businesses must adapt to constant change, even as IT spending rises. “There’s every reason to see opportunity,” Faber said, “but the best-run businesses will be those that are agile and take advantage of an ever-changing environment.” She added, “Today is probably the slowest day of the rest of our lives.”
AI’s Growing Role: Artificial intelligence needs hardware to function effectively. Faber explained that accessories like microphones, webcams, keyboards, and mice serve as the interface between humans and AI. “Hardware is the eyes, the ears, and the hands of AI,” she declared, describing these tools as the “sensory layer for AI.”
Work from Anywhere: Hybrid work is now mainstream, with over 75% of people reporting they work in different locations. This shift extends beyond traditional office workers. “Work will need to be optimized, no matter where workers are,” Faber noted. “It’s not the number of tech tools anymore; it’s how much friction they remove.”
Embracing Continuous Improvement
Faber’s insights, originally highlighted in a detailed analysis, reinforce that success in the evolving work landscape requires adaptability, quality hardware, and a focus on human potential. As Logitech continues to innovate, its commitment to reducing friction and enhancing productivity remains unwavering.
