A Personal Mission Becomes a Digital Solution
Donnell Beverly Jr. turned profound personal loss into a mission to help others navigate one of life’s most challenging transitions. After experiencing the passing of both parents within a short timeframe, he recognized the overwhelming burden that families face during end-of-life planning. This personal journey led to the creation of Eazewell, an innovative AI-powered platform that’s gaining attention for its compassionate approach to a difficult subject.
Star-Studded Support System
When developing his vision, Beverly knew exactly who to approach for support. He reached out to longtime friend Russell Westbrook, the nine-time NBA All-Star known for his commitment to meaningful ventures. Westbrook immediately recognized the potential impact of the platform, as he had personally witnessed Beverly’s family experiences. Former NBA All-Star Kemba Walker also joined the initiative, forming a powerful trio dedicated to transforming how families handle end-of-life arrangements.
“The main focus with Russ across every business he touches is how do we impact people?” Beverly explained. “We took personal pain and created a platform to really help people.”
How Eazewell Transforms the Experience
Eazewell serves as a comprehensive digital companion during one of life’s most difficult moments. The platform’s AI agent provides 24/7 support, helping families manage everything from selecting and booking funeral homes to handling the complex task of closing a loved one’s accounts. By partnering with various service providers including hospice care facilities, funeral homes, and insurance companies, Eazewell offers its core services free of charge while providing premium options for additional support.
Westbrook emphasized his commitment to the venture, stating: “Anytime I put my name on anything, I try to find ways to open doors, build trust, and be present because I think that’s important. This is about families finding ways to help them through a loss.”
Addressing Modern Challenges
Beverly recognized that recent advancements in artificial intelligence could significantly reduce the administrative burden on grieving families. “We’ve seen how AI has impacted our lives while we’re here,” he noted, “but now we’re entering a space where it’s impacting our lives after death.”
The platform already demonstrates impressive reach, having assisted over 100,000 families since its 2024 launch. The company’s expansion includes a new enterprise platform designed for hospice companies, senior living facilities, and life insurers, allowing these organizations to integrate Eazewell’s automated features directly into their management systems.
The Digital Legacy Frontier
Looking ahead, Eazewell aims to address the growing challenge of digital asset management. As Beverly highlighted, “The average person has anywhere between 70 and 100 digital accounts active at any time. Your family is inheriting all those digital accounts and assets, and that’s not typical.”
This forward-thinking approach demonstrates how the company continues to identify new ways to support families through evolving challenges. The comprehensive coverage of this innovative approach to end-of-life planning shows how technology can bring comfort and efficiency to difficult life transitions.
More Than Just Business
For Westbrook, Eazewell represents the perfect intersection of business partnership and social impact. The platform allows him to collaborate with a decades-long friend while using his platform to amplify a service that particularly benefits underserved communities facing these challenging circumstances.
“I’m excited to partner with him on this,” Westbrook said of Beverly. “He’s done an amazing job of idealizing this idea and bringing it to life.”
