According to GSM Arena, a new leak has revealed the Eurozone pricing for Samsung’s upcoming Galaxy Buds4 and Buds4 Pro wireless earbuds. The standard Galaxy Buds4 will allegedly cost €179, while the Buds4 Pro model will be priced at €249. Both models are expected to launch on February 25 alongside the Galaxy S26 smartphone series. The leak, originating from France, indicates the prices are identical to what the Galaxy Buds3 and Buds3 Pro launched for, which is notable given current economic pressures. The earbuds will come in black and white, with a potential third “Apricot” color exclusive to Samsung’s online store for the Pro version. Furthermore, Samsung is rumored to offer an early bird special in France that includes a free 25W wireless charging pad with either Buds purchase.
Steady Prices in a Shaky Market
Here’s the thing: in an era where everything seems to get more expensive, a company holding the line on pricing is a story in itself. The fact that Samsung isn’t bumping up the cost for the Buds4 generation is a pretty clear strategic move. They’re facing intense competition not just from Apple’s AirPods, but from a slew of fantastic budget options from brands like Anker and Nothing. By keeping prices stable, Samsung is betting that brand loyalty and seamless Galaxy ecosystem integration will be enough to justify the premium over cheaper alternatives. It’s a play for their core user base, and honestly, it’s probably the right one.
The Problem of Incremental Upgrades
But this leads to the bigger question: what are you actually getting for your money? The leak is all about price and color, not features or specs. And that’s the real challenge for Samsung this cycle. With the Buds3 Pro, we saw the controversial blade-style design and some AI audio features. For the Buds4 Pro to command that €249 tag, they’ll need to show meaningful improvements. Better noise cancellation? Longer battery life? More advanced, on-device AI processing? The pressure is on. If the upgrades feel too minor, even a stable price might not be enough to convince people to upgrade from their perfectly good Buds2 Pro or Buds3.
The Bundling Play and Market Impact
The rumored free wireless charger bundle in France is a classic, smart tactic. It adds perceived value without technically discounting the new product, protecting that premium price point. For the average consumer, a “free” €40-ish accessory feels like a win. For the market, it signals that Samsung is ready to compete on value, not just specs. This kind of aggressive bundling, if it spreads to other regions, could force competitors to respond with their own promotions. For users, it’s a good reminder to never buy a new tech product on launch day without checking for these early bird offers first. A little patience can score you some useful extra gear.
