Krafton, the company behind PUBG: Battlegrounds, is transforming into an “AI first” developer with significant infrastructure investments. The gaming giant plans to spend over 100 billion won on GPU clusters and restructure its operations around artificial intelligence. This strategic shift aims to automate workflows and enhance in-game AI services across its portfolio.
Major Strategic Pivot Toward Artificial Intelligence
Krafton, the South Korean gaming company known for PUBG: Battlegrounds and the upcoming life simulation game InZOI, is undergoing a significant transformation toward artificial intelligence integration, according to company reports. The developer has announced an “AI First” strategy that will reshape its operational structure and development processes through extensive automation and AI-centered management systems.