AIEntertainment

OpenAI Strengthens AI Safeguards Following Bryan Cranston Deepfake Incident

Bryan Cranston’s unauthorized appearance in Sora 2 AI videos has prompted OpenAI to strengthen its guardrails around likeness and voice simulation. The company expressed regret for “unintentional generations” and reaffirmed its commitment to artist protections. SAG-AFTRA continues pushing for legislative solutions to address deepfake concerns.

Hollywood Concerns Prompt OpenAI Policy Changes

OpenAI is taking deepfake concerns from the entertainment industry seriously after unauthorized videos of actor Bryan Cranston appeared in its Sora 2 AI video generator, according to a joint statement from the company, the actor, and SAG-AFTRA. The incident, which included one video showing Cranston taking a selfie with Michael Jackson, has led to what sources indicate are strengthened protections around the platform’s opt-in policy for likeness and voice.