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Apple TV+ Rebrands to Apple TV: What the Name Change Means for Users

Apple has quietly rebranded its streaming service from Apple TV+ to simply Apple TV. The change creates potential confusion with the existing Apple TV hardware device and Apple TV app. Here’s what users need to know about the simplified naming strategy.

In a surprising move that continues the recent trend of streaming service rebranding, Apple TV+ has officially become simply Apple TV. The company announced the change quietly in a recent press release about its upcoming F1 movie, marking another significant shift in the competitive streaming media landscape. This simplification follows similar rebranding efforts from competitors, including Warner Bros. Discovery’s reversal of Max back to HBO Max and Disney’s integration of Hulu content.

Understanding the Apple TV Brand Confusion