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Apple’s First Real Competitor in Decades According to Former CEO John Sculley

Apple’s former CEO John Sculley identifies OpenAI as Apple’s “first real competitor” in decades. Speaking at Zeta Live conference, Sculley emphasized Apple’s need to transition from the apps era to the agentic AI era to remain competitive in the rapidly evolving technology landscape.

Apple faces its first genuine competitive threat in decades according to former CEO John Sculley, who identified OpenAI as the company that could fundamentally challenge Apple’s dominance. Speaking at the Zeta Live conference in New York City, Sculley emphasized that artificial intelligence has not been Apple’s strength and the company needs to urgently shift from the apps era to what he calls the “agentic era” to remain relevant.

Why OpenAI Represents Apple’s First Real Competition